LIFETIME paddle boards
Lifetime Products is an American manufacturer founded in 1986, initially known for durable plastic products like coolers and storage solutions. They expanded into the water sports market, including paddle boards, leveraging their expertise in rotomolded plastic construction. Lifetime has built a solid reputation for producing affordable, reliable SUPs that prioritize durability and value without compromising on quality or performance.
The brand is particularly recognized for their practical approach to paddle board design, focusing on stability and ease of use for beginners and recreational paddlers. Lifetime's manufacturing experience with tough, weather-resistant materials translates into boards that withstand harsh conditions and heavy use. Their competitive pricing, combined with consistent product quality and widespread retail availability, has made them a trusted choice for families and casual paddlers seeking dependable equipment.
About LIFETIME
Lifetime is a well-established American company with decades of manufacturing expertise in durable plastic products, now applied to high-quality paddle boards. They're trusted by paddlers for delivering stable, affordable SUPs built to last, with a strong focus on beginner-friendly designs and practical performance.
LIFETIME paddle boards

The LIFETIME Horizon 100 is a 10-foot hardshell stand-up paddleboard designed for entry-level and intermediate paddlers.…
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The LIFETIME Horizon 100 is a 10-foot hardshell stand-up paddleboard designed for entry-level and intermediate paddlers. It features an EVA deck covering for enhanced traction and stability, hull rails engineered for maximum control on the water, and a weight capacity of 230 pounds. The board includes a center carry handle for convenient transport to the waterfront.
This package comes with two complete boards and paddles, making it ideal for families or recreational users. The front deck bungee cord provides accessible storage for personal items during paddling sessions. The white granite color scheme offers a clean, professional appearance suitable for various water conditions.
- Board Type
- Hardshell SUP
- Best For
- All-Around
- Skill Level
- Beginner to Intermediate
- Length
- 120 in
- Width
- 34 in
- Thickness
- 7.75 in
- Weight Capacity
- 230 lbs
- Board Weight
- 45 lbs
- Max PSI
- - PSI
- Kit Included
- Paddle